阿里前高管董本洪，出任香格里拉中国区CEO

新浪科技

昨天

　　新浪科技讯 4月29日上午消息，近日，根据香格里拉官网信息，原阿里巴巴集团首席营销官董本洪，被任命为香格里拉集团CMO，兼中国区CEO。据悉，董本洪于2025年加入香格里拉集团，担任集团首席市场营销官兼中国区首席执行官。作为集团首席市场营销官，他负责领导集团市场营销与传播事务。

　　董本洪曾先后任职于阿里巴巴集团、VML中国、宝洁、信超媒体和欧莱雅等知名企业。他曾主导打造“淘宝造物节”和“天猫双11全球购物节”。他还成功促成阿里巴巴与国际奥委会的战略合作，使阿里巴巴成为首家跻身奥运合作伙伴行列的互联网企业。（罗宁）

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href=https://finance.sina.com.cn/tob/2025-04-29/doc-ineuuwac5870322.shtml><strong>新浪科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>新浪科技讯 4月29日上午消息，近日，根据香格里拉官网信息，原阿里巴巴集团首席营销官董本洪，被任命为香格里拉集团CMO，兼中国区CEO。据悉，董本洪于2025年加入香格里拉集团，担任集团首席市场营销官兼中国区首席执行官。作为集团首席市场营销官，他负责领导集团市场营销与传播事务。\n　　董本洪曾先后任职于阿里巴巴集团、VML中国、宝洁、信超媒体和欧莱雅等知名企业。他曾主导打造“淘宝造物节”和“天猫双...</p>\n\n<a href=\"https://finance.sina.com.cn/tob/2025-04-29/doc-ineuuwac5870322.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0348814723.USD","symbol_name":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"A\" (USD) INC  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Benhong became CEO of Shangri-La China","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BABA":1,"09988":0.6},"content_text":"新浪科技讯 4月29日上午消息，近日，根据香格里拉官网信息，原阿里巴巴集团首席营销官董本洪，被任命为香格里拉集团CMO，兼中国区CEO。据悉，董本洪于2025年加入香格里拉集团，担任集团首席市场营销官兼中国区首席执行官。作为集团首席市场营销官，他负责领导集团市场营销与传播事务。\n　　董本洪曾先后任职于阿里巴巴集团、VML中国、宝洁、信超媒体和欧莱雅等知名企业。他曾主导打造“淘宝造物节”和“天猫双11全球购物节”。他还成功促成阿里巴巴与国际奥委会的战略合作，使阿里巴巴成为首家跻身奥运合作伙伴行列的互联网企业。（罗宁）\n\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：郝欣煜","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"code":"91000000","status":"200"}}}