RooLife Group Ltd, together with its subsidiaries, provides integrated digital marketing and customer acquisition services with a focus on driving online sales of products and services for its clients in Australia and China. Its online e-Commerce marketplaces assist businesses to sell directly to Chinese consumers and accept payment through the WeChat and Alipay mobile payments platforms. The company was formerly known as OpenDNA Limited and changed its name to RooLife Group Ltd in December 2019. RooLife Group Ltd was founded in 2014 and is headquartered in Subiaco, Australia.