ValueMax Group Limited is a Singapore-based investment holding company. The Company provides pawnbroking and moneylending services, as well as the retail and trading of jewelry and gold. Pawnbroking is a form of collateralized loan. Pawners pledge personal valuables as collateral for the loans extended. Pledges include jewelry in yellow or white gold, diamond jewelry and branded timepieces. Gold, platinum or silver bars and coins are also accepted as pledges. Its moneylending services grants both secured and unsecured term loans to businessmen and corporates. In addition, the Company also provides financing to the automotive industry. The Company sells both new and pre-owned jewelry at all its outlets. Its merchandise includes gold and diamond jewelry, gold bars and coins, branded watches and Hermes bags. It purchases scrap gold from its own subsidiaries as well as other pawnbrokers and jewelry traders, and it sells fine gold bars to jewelry factories, wholesalers and retailers.